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June 7, 2010

Curves 2010: the trend is not about geometry


When running though the alleys of the  Milan Furniture Fair in April, I am not sure I saw one design that still played with the straight, sleek architectural minimalist look.
Curves are every where from bulgy pots and planters to curvy sofas.
To embrace this new trend, it is important to say curviness is not about geometry as much as it is about a sensation, a feeling one gets seeing and using the design.Sociologists  and trend analysts probably link this to the 'hard times' and our  wish for more 'softness' at home. It may be one reason but it is also fair to say  that look has been around too long with too few variations to give it legs.
However, as odd as it may seem the new trend does 'pinch' a rule from the old style's book.
Sfondo by super chic Italian brand Paola Lenti shows how curviness can still look ' contained ' and pure, just as  predecessors did.

SFONDO PAOLA LENTI.jpg 

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